Privacy Policy

Last updated: 16 October 2026. This notice explains how we handle personal information when you browse or shop at WulfJoy, contact us or sign up to hear from us.

Who we are

WulfJoy Limited (company number 16317002; VAT registration number GB 512 8704 04), registered office 60 Tottenham Court Road, Suite 5840a, Fitzrovia, London, United Kingdom, W1T 2EW, is the controller of personal data collected for our own website and customer relationships. Contact us at hello@wulfjoy.co.uk about privacy matters.

What information we collect

Depending on how you interact with us, we may collect your name, contact and delivery details, order and transaction records, messages, preferences, account information, IP address, device and browser details, website activity and cookie identifiers. Payments are handled by payment service providers; we do not normally receive full payment card numbers.

Why we use information and our lawful bases

Orders, payment and delivery: to fulfil purchases, confirm orders and provide customer service (performance of a contract).
Tax, accounting, legal compliance and product safety: to keep necessary records and meet legal obligations (legal obligation).
Customer enquiries, service improvement, fraud prevention and website security: to respond to requests and operate a safe, effective business (legitimate interests, where appropriate).
Marketing emails and optional non-essential cookies: where consent is required, we rely on your consent, which you can withdraw. Where applicable UK marketing rules permit a different basis, we will provide an opt-out.

Who receives the information

We share information as needed with ecommerce hosting and checkout providers (including Shopify), payment processors, shipping and fulfilment partners, customer service, analytics and advertising services, email marketing and review providers, professional advisers and public authorities where required. Services used on the website may include Google, Meta, Mailchimp, Judge.me and Trustpilot depending on which features are active. Each provider handles data under its own applicable terms and roles.

Cookies and analytics

Our website uses essential technologies for shopping and site functionality. Analytics, advertising and other non-essential cookies or similar technologies should only be used in accordance with applicable consent requirements. Where available, you can change your choices through the website's cookie controls or browser settings. Please contact us if you cannot locate the controls.

International transfers

Some service providers may process data outside the UK. Where personal data is transferred internationally, we take account of applicable UK data protection rules and appropriate transfer arrangements, such as UK adequacy regulations or approved contractual safeguards. Contact us for details relevant to a particular transfer.

How long we keep information

We keep personal data only as long as necessary for the stated purpose. Order, accounting and tax records may need to be retained for statutory periods, normally up to six years or longer where the law requires. Enquiries and marketing records are retained according to their purpose, account status, your preferences and our legal obligations. We review whether information is still needed.

Your rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict your data, object to processing, request portability, and withdraw consent. You have the right to object to direct marketing at any time. To exercise a right, email hello@wulfjoy.co.uk.

Complaints

If you have concerns, please contact us first. You also have the right to complain to the UK Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint.