About us - WulfJoy

Wulfjoy is a UK dog wellness brand focused on simple, natural products that support everyday dog health. We create calm, practical solutions for dog owners who want to care for their dogs with confidence and consistency.

Our Promise

We believe dog wellness should feel reassuring, not overwhelming. At Wulfjoy, our promise is to offer natural dog supplements and tools that fit easily into daily routines and support long term wellbeing.

Every product we offer is chosen with care, clarity, and real life use in mind.

Our Approach to Dog Wellness

Our approach to dog wellness is grounded in simplicity and transparency. We focus on natural ingredients, clear guidance, and products that are easy to use every day.

Rather than chasing trends or quick fixes, we support steady routines that help maintain digestion, hydration, appetite, and overall dog health.

Our First Product

Our goat milk powder for dogs was developed as a gentle, versatile supplement that can be added to regular meals. It supports hydration, digestion, and appetite, making it suitable for puppies, adult dogs, and senior dogs.

Goat milk is naturally gentle and widely enjoyed by dogs, which makes it an ideal everyday addition for dog owners looking to support nutrition without complication.

Community and Partnerships

Wulfjoy is more than a product range. We are building a community around everyday dog care, where UK dog owners can share routines, feeding bowls, questions, and experiences.

We collaborate with independent pet businesses, dog professionals, and dog friendly spaces to support partnerships that feel natural, helpful, and aligned with our values.

What Matters to Us

  • Care always comes first
  • Clarity over complexity
  • Quality over quantity
  • Real dogs and real life

Stay Connected

If you would like to stay updated with new natural dog supplements, helpful resources, and community news, you can subscribe to our mailing list below.